Suit Up In Alannah Hill

I never thought Alannah Hill would ever change her market, so the news that she’s adding corporate wear to her portfolio comes as a surprise.

Known for her uber-ladylike designs in a palette of pastels and pretty much the owner of the girly chic trend, Hill has been faced with competition from new designers offering their take on her style.

Newcomers such as Alice McCall, Kate Sylvester, Arabella Ramsay and Caravana forced Hill to look at her options.

The never shy designer says her new line is “workwear for the sexy and wayward secretary”. I’m picturing one of those blonde fembots as seen in Austin Powers – all over-the-top, blonde hair in tight outfits.

"I like to think of them as a naughty secretary look; conservative but with a little split, or a peek-a-boo bit of lace or a special twist like a bow at the back and little puffed sleeves . . . little Alannah-type touches," Hill says.

The garments will sell from $389 to $429 for jackets, $249 for pants and $269 for a skirt.