Myer's $4m Splurge on Hawko

That gorgeous former Miss Universe gal Jennifer Hawkins just received the best birthday present ever – a lucrative $4 million, four-year deal with Myer. Hawkins secured the deal on December 22 – her 23rd birthday, which also includes share options giving her a direct equity stake.

Hawkins appeal and selling power was the decisive factor in landing the contract. Myer chief executive Bernie Brooks said "when Jennifer wears a dress to say a racing carnival, we would have no difficulty selling 1000 of those dresses over the ensuing weeks.”

Even so, this is a huge amount of money to be spending on a model. Apparently Hawkins' contract is the most lucrative deal ever for an Australian-based model. Way to go Hawko.