Scarlett for Louis Vuitton

The new Louis Vuitton campaigns featuring Scarlett Johansson are almost too cute for words. Almost.They have such a romantic vibe about them. It almost makes me want to fall in love. Or buy pretty lingerie. Or something fabulous like that. My heart is telling me to buy Louis Vuitton knickers, but my bank balance is saying no.

Boudoir chic. All the rage.

I’m looking at these photos and trying to pinpoint them to a specific period, but I can’t. The face reminds of old Hollywood glamour, with the short, tight curls. Unlike the Hollywood we know (but still love) today - your typical tacky, orange-coloured, peroxided, anorexic blondes. You know the type.

The body is reminiscent of old, old paintings (think 15th century), where women had – wait for it – curves. I think carbs were really in during that time.

Scarlett’s voluptuousness shall we say (which I mean in a positive way) is anything but the norm of today’s stereotypical approach to body image. And I love that someone who isn’t 5’11 and a size 0 can make it as a model for one of the most adored fashion labels.
Finally there is a woman who presents a different image. It’s funny though; I mean if you had a blonde, tanned porn star in the exact same pose as Scarlett, it would indeed still look tacky. It is amazing how fair skin always creates a completely different image. There is a sense of innocence of fair skin.

After all, you would never see a pasty white model in a men’s mag would you? It just doesn’t happen.