Emporium Mag

Has Myer’s emporium magazine been selling (at all)? I have no idea – but if the fact that they were giving away free copies with purchases last weekend is anything to go by, then it’s um, not. It must seem like I live at Myer since I am always going on about it. Just for the record, I don’t.

Launched earlier this year, emporium is supposed to be a quarterly thing, but who knows what the good people at Myer and News Magazines are planning to do. For a 15-minute read it’s alright, but not worth the $5,95 that they've been flogging it for.

Needless to say it’s disappointing.

I especially love how the cover says “Australia’s favourite designers”, which basically translates into “Australia’s favourite designers that are stocked at Myer”.