The Country Road Duffle Bag – An Aussie Classic?

My BFF made the comment last week that lately the CR Duffle Bag is everywhere and most importantly “is still in style”. My friend made a great comment that they do virtually no promotion for the duffle bags and they still sell like hotcakes (mmm… hotcakes). How come?

Now I don’t major in marketing, but from what I remember from my Intro to Marketing course last year, these bags could sell themselves. I’m assuming they would cost little to produce as well:
1. They only come in a few colours (black, navy, red/pink), so the materials cost would be substantially lower than other items to produce.
2. They are probably made in Cambodia, which always helps to save a few dollars.
3. The bag never changes – it’s basically the same one they churned out a decade ago.
4. Advertising costs appear to be nil, which is always good.

They definitely seem more common for your average uni student and I would say that I see them every time I go to class.

Being the Country Road fan that I am, I see that they have reintroduced the pink colour back for the duffle. Nice.

And FYI: If you like their stuff then do yourself a favour and become a CR Card Member (it’s free, click here for their website – and no, I’m not employed by Country Road).

Also, has anyone noticed that they employ the most beautiful men to work at their stores? I totally have. It kinda makes you wanna shop there all the time.